Marketing MCQ Marketing Chapter 5 Large chain resellers may have a highly formalized ________ called a buying committee to make purchasing decisions, while most industrial firms and government units use informal groups.

Large chain resellers may have a highly formalized ________ called a buying committee to make purchasing decisions, while most industrial firms and government units use informal groups.

Marketing Chapter 5

Large chain resellers may have a highly formalized ________ called a buying committee to make purchasing decisions, while most industrial firms and government units use informal groups.

a. supply partnership

b. bidder's list

c. reciprocal agreement

d. buying center

Answer: d. buying center

Marketing MCQ

Large chain resellers may have a highly formalized ________ called a buying committee to make purchasing decisions, while most industrial firms and government units use informal groups.

Large chain resellers may have a highly formalized ________ called a buying committee to make purchasing decisions, while most industrial firms and government units use informal groups.

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