The following are the stages of both consumer and organization purchase decisions. Place each stage in the most typical order of the buying process. Place the first action at the top and continue until you place the final stage at the bottom.
- alternative evaluation
- purchase decision
- information search
- problem recognition
- post purchase behavior
- problem recognition
- information search
- alternative evaluation
- purchase decision
- post purchase decision
- Influencer
- Buyer
- User
- Gatekeeper
to
- person who controls the flow of information
- person who has formal authority and responsibility to select the supplier
- person who affects the decision, often by helping define specifications
- person who actually uses the products
- influencer - person who affects the decision, often by helping define specifications
- buyer - person who has formal authority and responsibility to select the supplier
- user - person who actually uses the products
- gatekeeper - person who controls the flow of information