Pricing a product based on consumers' reference prices is referred to as ________ pricing.
A) geographical
B) psychological
C) allowance
D) by-product
E) captive-product
Answer: b
Pricing a product based on consumers' reference prices is referred to as ________ pricing.
A) geographical
B) psychological
C) allowance
D) by-product
E) captive-product
Answer: b