Marketing MCQ Marketing Chapter 18 Short-run or long-run pricing objectives of achieving a specified return on either sales or investment are known as _____ objectives.

Short-run or long-run pricing objectives of achieving a specified return on either sales or investment are known as _____ objectives.

Marketing Chapter 18

Short-run or long-run pricing objectives of achieving a specified return on either sales or investment are known as _____ objectives.

a. prestige
b. volume
c. target-return
d. market-share

Answer: C

Marketing MCQ

Short-run or long-run pricing objectives of achieving a specified return on either sales or investment are known as _____ objectives.

Short-run or long-run pricing objectives of achieving a specified return on either sales or investment are known as _____ objectives.

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