Firms that adopt volume objectives believe that:

Firms that adopt volume objectives believe that:



a. companies should focus on maximizing profits rather than maximizing sales.
b. companies should continue to expand sales as long as their total profits do not drop below a specified minimum return.
c. companies should focus on the image and prestige associated with their products.
d. companies should offer huge discounts even at the cost of running into losses with their products.


Answer: B


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Marketing Chapter 18

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