The American Heart Association runs ads in major magazines promoting its mission and successes. These ads are examples of _____ advertising.
a. cooperative
b. institutional
c. ambush
d. persuasive
Answer: b. institutional
The American Heart Association runs ads in major magazines promoting its mission and successes. These ads are examples of _____ advertising.
a. cooperative
b. institutional
c. ambush
d. persuasive
Answer: b. institutional