The strategy of attaching a popular brand name to a new product in an unrelated product category is known as _____.
a. brand licensing
b. brand reinforcement
c. brand engagement
d. brand extension
Answer: D
The strategy of attaching a popular brand name to a new product in an unrelated product category is known as _____.
a. brand licensing
b. brand reinforcement
c. brand engagement
d. brand extension
Answer: D