There are four possible global marketing strategies, one of which is a local strategy, which is offering ________.

There are four possible global marketing strategies, one of which is a local strategy, which is offering ________.


A) a uniform product and a customized message

B) a uniform product and a uniform message

C) a customized product and a uniform message

D) a customized product and a customized message

E) a uniform pricing strategy and a customized product


Answer: D


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