To do a thorough environmental scan, a marketer must consider both current and potential ______ in designing a marketing strategy.
a. competitors
b. tactics
c. promotions
d. products
Answer: a. competitors
To do a thorough environmental scan, a marketer must consider both current and potential ______ in designing a marketing strategy.
a. competitors
b. tactics
c. promotions
d. products
Answer: a. competitors