When the same branded product is carried in competing retail pharmacies, discount houses, department stores, and convenience stores, the marketing channel conflict that can result is referred to as:

When the same branded product is carried in competing retail pharmacies, discount houses, department stores, and convenience stores, the marketing channel conflict that can result is referred to as:



a. cross-channel conflict.
b. vertical conflict.
c. exclusive conflict.
d. horizontal conflict.


Answer: D


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Marketing Chapter 14

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