Which of the following is a disadvantage of guerrilla marketing?
a. Customers don't pay attention to it as it is a very traditional form of marketing.
b. Marketers have to invest a lot of money for the innovation involved in guerrilla marketing.
c. Competitors can easily imitate the techniques used in guerrilla marketing.
d. Marketers run the risk of reaching a limited number of potential consumers.
Answer: d. Marketers run the risk of reaching a limited number of potential consumers.