Which of the following is an example of a sales promotion that can be used to contribute to franchise building?
A. A 50-cents off coupon on a box of Minute Rice to encourage repurchase.
B. A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand.
C. A $50-rebate offer on the purchase of a Lane cedar chest.
D. A price reduction of $5 on a pair of Lee jeans.
E. A 'buy one get one free' offer on a pack of noodles.
Answer: B