Which of the following is true of convenience products?
a. Consumers generally don't have prior need recognition of convenience products before purchasing them.
b. Consumers generally tend to purchase convenience products immediately and with minimal effort.
c. Consumers tend to buy convenience products after a long-term evaluation of competing products in the market.
d. Consumers tend to buy convenience products because of the prestige associated with their ownership.
Answer: b. Consumers generally tend to purchase convenience products immediately and with minimal effort.