Which of the following statements about the use of premiums as a sales promotion tool is true?
A. The use of premiums is very popular among fast food restaurants as a way of attracting children.
B. Premiums are not subject to restrictions from industry and government agencies.
C. Redemption rates for mail-in premium offers are very high.
D. Consumers are always required to pay at least some of the costs of a premium offer.
E. Mail-in premiums offer immediate reinforcement to the purchaser
Answer: A