Which of the following statements about the use of premium offers by fast-food chains such as McDonald's and Burger King is true?
A. Many of the premiums used by these companies have cross-promotional tie-ins with popular movies.
B. Most of the premiums used by these companies are self-liquidating.
C. Many of the premium offers used by these companies are targeted at adults.
D. Most of the premium offers used by these restaurants are not effective at generating incremental sales.
E. Free premiums always produce positive public relations for the company providing them.
Answer: Many of the premium offers used by the fast-food giants have cross-promotional tie-ins with popular movies and can be very effective at generating incremental sales.