Marketing MCQ
Cross-Cultural Marketing
Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?
Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?
Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?
A. global citizens
B. global dreamers
C. antiglobals
D. global agnostics
E. global trendsetters
Answer: global citizens
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