Marketing MCQ
Cross-Cultural Marketing
Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?
Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?
Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?
A. global citizens
B. global dreamers
C. antiglobals
D. global agnostics
E. global trendsetters
Answer: -global dreamers
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