Which statement is most likely true about the affordable method of setting an advertising budget?
A) It typically overlooks how promotion affects sales.
B) It always results in overspending on advertising.
C) It is especially ideal for long-range market planning.
D) It leads to an overly fixed annual promotion budget.
E) It is most often used by firms with large advertising budgets.
Answer: A) It typically overlooks how promotion affects sales.