Which two of the following are among the biggest challenges in conducting good marketing research?
- Consumers' stated intentions may not match their actual purchase behavior.
- Most consumers do not have adequate education to participate in marketing research.
- Consumers rarely have an opportunity to participate in marketing research.
- Consumers may not be willing to reveal personal information.
Answer:
- Consumers' stated intentions may not match their actual purchase behavior.
- Consumers may not be willing to reveal personal information.