An aggressive approach to eliminate competition is "Market-penetration pricing". What is the goal and objective of this strategy?

An aggressive approach to eliminate competition is "Market-penetration pricing". What is the goal and objective of this strategy?



When companies set a low price to enter the market quickly and deeply. Market must be price-sensitive so low-prices product more growth; production costs must decrease as sales increase; and low-prices must be maintained



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Principles of Marketing

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