New Product Pricing is very tricky. When a company practices "market - skimming" what are they doing?

New Product Pricing is very tricky. When a company practices "market - skimming" what are they doing?



Market skimming pricing is the practice of setting a high price for a new product to skim maximum layer by layer from the segments willing to pay the high price, the company makes fewer but more profitable sales.

Company's product and image must be good; competitors should not be able to enter the market and underprice stocks easily



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Principles of Marketing

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