Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, introduced a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is available in three flavors—Long Island, Firewalker, and Hurricane. The MIXXTAIL products were developed to appeal to customers who are choosing mixed drinks instead of beer products. In this case, Budweiser is most likely utilizing which approach to marketing?

Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, introduced a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is available in three flavors—Long Island, Firewalker, and Hurricane. The MIXXTAIL products were developed to appeal to customers who are choosing mixed drinks instead of beer products. In this case, Budweiser is most likely utilizing which approach to marketing?

Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, introduced a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is available in three flavors—Long Island, Firewalker, and Hurricane. The MIXXTAIL products were developed to appeal to customers who are choosing mixed drinks instead of beer products. In this case, Budweiser is most likely utilizing which approach to marketing?


a. production orientation

b. competitive orientation

c. sales orientation

d. market orientation


Answer: d. market orientation


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