Which of the following is the best example of a firm implementing the marketing concept?
a. McDonald's restructuring its franchise agreements to produce additional revenues for the firm
b. Frito Lay's sponsorship of the contest, "Do Us A Flavor" to gain involvement of customers in new chip flavors through online voting and purchase volume
c. Harley Davidson's decision to select a different advertising agency to promote the organization and its products
d. Rave Movie Theater's decision to reduce employee staffing to improve profitability
Answer: b. Frito Lay's sponsorship of the contest, "Do Us A Flavor" to gain involvement of customers in new chip flavors through online voting and purchase volume
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