C. K. Prahalad has cited two primary misconceptions behind the international marketers ignoring the bottom-of-the-pyramid markets. One of the reasons is that the products and services developed for more affluent consumers are not appropriate for these markets. Which of the following is the other misconception?
A. Unwillingness of consumers in the bottom-of-the-pyramid markets to buy international products.
B. The lack of uniformity in bottom-of-the-pyramid markets.
C. The heavy taxation system in bottom-of-the-pyramid markets allows little profit.
D. Consumers in the bottom-of-the-pyramid markets lack both money and technology.
E. Consumers in the bottom-of-the-pyramid markets are characterized by conservative traditions and culture.
Answer: D. Consumers in the bottom-of-the-pyramid markets lack both money and technology.