Carl's Jr. and Hardees are aggressively marketing their products to woo customers to their restaurants. Which one of the following efforts demonstrates how the restaurants are appealing to the Hispanic market?
a. the launch of Thickburger El Diablo being marketed as the "hottest burger in fast food"
b. the launch of the Big Chicken Filet Sandwich being promoted as having the "biggest chicken breasts in fast food"
c. the use of scantily clad women in its TV advertisements, such as Paris Hilton
d. the launch of a campaign for their new buns, touting the fact that they are fresh baked
Answer: a. the launch of Thickburger El Diablo being marketed as the "hottest burger in fast food"