Caterpillar, Inc. a manufacturer of heavy construction and mining equipment works with its dealer network to conduct extensive consumer research such as customer satisfaction studies, focus group interviews regarding new products, and listening to customer opinions through social media outlets. Which orientation is Caterpillar most likely utilizing?

Caterpillar, Inc. a manufacturer of heavy construction and mining equipment works with its dealer network to conduct extensive consumer research such as customer satisfaction studies, focus group interviews regarding new products, and listening to customer opinions through social media outlets. Which orientation is Caterpillar most likely utilizing?

Caterpillar, Inc. a manufacturer of heavy construction and mining equipment works with its dealer network to conduct extensive consumer research such as customer satisfaction studies, focus group interviews regarding new products, and listening to customer opinions through social media outlets. Which orientation is Caterpillar most likely utilizing?


a. market

b. production

c. societal

d. sales


Answer: a. market


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