Describe the current strategies of Amazon and Walmart in their current Price War for Online Supremacy? What approach and competitive strategy are each one using?
Both are competing with each other from a low-pricing strategy standpoint. Amazon is ahead because of their online interface that is more friendly to online consumers. Their distribution networks are more efficient and they offer a wider variety of products. Walmart is able to use the pluck and ship method which has the potential to provide faster delivery (even in 30 minutes). Walmart can also offer more convenient pick up and return.
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Principles of Marketing
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