International Product and Service Introduction must consider several critical issues. Name some and what the risk is when introducing those products in Going Global.

International Product and Service Introduction must consider several critical issues. Name some and what the risk is when introducing those products in Going Global.



Some of the problems facing International Product and Service Introduction including first determining which products they want to introduce to international markets. They must also determine how much they want to standardize their product. They must also adapt to foreign currencies and cultural differences.



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Principles of Marketing

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