Do sex-related ads work? Which of the following best answers this question?

Do sex-related ads work? Which of the following best answers this question?


A) Overall, the use of a strong sexual appeal is not very well received.

B) They outperform all other appeal formats.

C) They are most effective when they attempt to "trick" the consumer into paying attention.

D) There is no data to answer the question.


Answer: A) Overall, the use of a strong sexual appeal is not very well received.


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