Do fear appeal ads work? Which of the following best answers this question?

Do fear appeal ads work? Which of the following best answers this question?


A) They work well if the threat is very weak.

B) They work if the threat is moderate and when a solution to the problem is presented.

C) They work if the threat is high and vividly elaborated.

D) There is no data to answer the question.


Answer: B) They work if the threat is moderate and when a solution to the problem is presented.


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