Marketing MCQ
Marketing Chapter 7
General Motors buys engines for use in its vehicles from BorgWarner, which in turn buys many of the vehicles it needs from GM. This is an example of:
General Motors buys engines for use in its vehicles from BorgWarner, which in turn buys many of the vehicles it needs from GM. This is an example of:
General Motors buys engines for use in its vehicles from BorgWarner, which in turn buys many of the vehicles it needs from GM. This is an example of:
a. nested demand.
b. derived demand.
c. reciprocity.
d. elastic demand.
e. circular buying.
Answer: c
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