Green Mountain, Inc. manufacturer of the Keurig brand of coffee makers, created an innovative and new category of coffee makers using their trademarked "K-cups" for single-serve coffee. Other companies are now producing both the cups and coffee makers competing against Green Mountain and the Keurig brand. The coffee category remains strong, possesses opportunities for growth and Keurig is maintaining a dominant position in the marketplace. Using the Boston Consulting Group's Growth Share Matrix, which of the following strategies would be most appropriate for the Keurig line of coffee makers?
a. continue to innovate, promote, and support the product line by investing resources in order to continue growth
b. utilize the revenue supplied by the product line to support other products
c. seek to reestablish the product line and generate interest in the product category
d. divest the product line and/or stop producing the Keurig coffee maker
Answer: a. continue to innovate, promote, and support the product line by investing resources in order to continue growth