Marketing MCQ
Marketing Chapter 7
Jif is the best-selling brand of peanut butter in the country. The manufacturer purchases large quantities of peanuts every year to manufacturer its product. This order size is an example of ____ and would give Jif an advantage over other buyers of peanuts.
Jif is the best-selling brand of peanut butter in the country. The manufacturer purchases large quantities of peanuts every year to manufacturer its product. This order size is an example of ____ and would give Jif an advantage over other buyers of peanuts.
Jif is the best-selling brand of peanut butter in the country. The manufacturer purchases large quantities of peanuts every year to manufacturer its product. This order size is an example of ____ and would give Jif an advantage over other buyers of peanuts.
a. purchase volume
b. joint demand
c. fluctuating demand
d. sales volume
e. multiplier effect
Answer: a
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