Keith Cole is a professional photographer known for stunning landscapes from the world's most beautiful places. He enters his photography in juried art fairs and then exhibits his work to patrons who visit the art fair. He accepts cash and credit cards and really enjoys the freedom to utilize Square, which is a mobile payment product that attaches to his smartphone. Square developed their product specifically for small businesses like Keith's so they could more easily accept credit payments in multiple locations using their smartphone. Square's ability to launch its product to the small business customer like photographer, Keith Cole is an example of:
a. market opportunity.
b. strategic excellence.
c. competitive superiority.
d. SWOT analysis.
Answer: a. market opportunity.