Which of the following best defines a market opportunity?
a. A combination of circumstances and timing that permits an organization to take action to reach a particular target market.
b. Assessment of an organization's strengths, weaknesses, opportunities and threats.
c. Things a company does extremely well which may lead to an advantage.
d. Temporary periods of optimal fit between the market and the capabilities of an organization.
Answer: a. A combination of circumstances and timing that permits an organization to take action to reach a particular target market.