KIND Bars have a societal message in their marketing. What is it and does it hurt or help their branding efforts?
• Kind is a company dedicated not only to customer service but to a healthy team atmosphere. Kind is known for their "Do the KIND thing" attitude.
• Their aim is to make the world a little kinder, one act at a time.
• KIND's message of holistic kindness has been the basis of foundation since day one, and continues each time they make a new snack or introduce a new social initiative.
• There's more to business than just profit, and there is more than enough time to say "thank you" to the people you meet and the places you inhabit.
• "Do the KIND think for your body, your taste buds, and the world"
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Principles of Marketing
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