Many consumer product manufacturers include information on their labels that the products are cholesterol free and low fat. These claims, which are prominently displayed on products such as cookies and crackers, provides an inference that the product is "healthy" or "good" for the consumer. This practice involves an ethical dilemma related to which marketing mix element?

Many consumer product manufacturers include information on their labels that the products are cholesterol free and low fat. These claims, which are prominently displayed on products such as cookies and crackers, provides an inference that the product is "healthy" or "good" for the consumer. This practice involves an ethical dilemma related to which marketing mix element?

Many consumer product manufacturers include information on their labels that the products are cholesterol free and low fat. These claims, which are prominently displayed on products such as cookies and crackers, provides an inference that the product is "healthy" or "good" for the consumer. This practice involves an ethical dilemma related to which marketing mix element?


a. product

b. pricing

c. packaging

d. distribution


Answer: a. product


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