Marketers may face ethical dilemmas in all marketing mix elements—product, pricing, promotion, and distribution. In order to resolve an ethical dilemma or determine the right course of action, marketing managers may reflect upon their _________ of right and wrong, consider the corporate ethical culture within the organization, and the degree of opportunity for unethical behavior.

Marketers may face ethical dilemmas in all marketing mix elements—product, pricing, promotion, and distribution. In order to resolve an ethical dilemma or determine the right course of action, marketing managers may reflect upon their _________ of right and wrong, consider the corporate ethical culture within the organization, and the degree of opportunity for unethical behavior.

Marketers may face ethical dilemmas in all marketing mix elements—product, pricing, promotion, and distribution. In order to resolve an ethical dilemma or determine the right course of action, marketing managers may reflect upon their _________ of right and wrong, consider the corporate ethical culture within the organization, and the degree of opportunity for unethical behavior.


a. values

b. opinions

c. feelings

d. experience


Answer: a. values


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