Netflix uses analytics to help improve customer satisfaction. What do they do?
-they tack and analyze heaps of customer data in excruciating detail
-use big data insights to give customers exactly what they want by using this knowledge to fuel recommendations to subscribers
-use real-time data (like ratings, searches, and plays) on member viewing behavior and sentiments
-purchases customer data from Nielson, Facebook, Twitter, etc,
-survey new customer on movie/tv preferences
-ask existing customers to rate whatever they watch