Netflix uses analytics to help improve customer satisfaction. What do they do?

Netflix uses analytics to help improve customer satisfaction. What do they do?



-they tack and analyze heaps of customer data in excruciating detail

-use big data insights to give customers exactly what they want by using this knowledge to fuel recommendations to subscribers

-use real-time data (like ratings, searches, and plays) on member viewing behavior and sentiments

-purchases customer data from Nielson, Facebook, Twitter, etc,

-survey new customer on movie/tv preferences

-ask existing customers to rate whatever they watch


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