Of the ten different "execution styles" of advertising, what do you think are the three best?
(totally opinion here...I'll give 4 and what they are):
1. Slice of Life - showing one or more "typical" people using the product in a normal setting
2. Scientific Evidence - presents survey or scientific evidence that the brand is better or more liked than other brands
3. Musical - People or cartoon characters singing about the product
4. Personality Symbol - Creating a character that represents the product...GEICO Gecko, Pillsbury Doughboy, etc.
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Principles of Marketing
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