Samsonite Luggage has developed a new line of luggage designed for business travelers who carry their bags and desire lighter weight luggage that complies with the airlines' guidelines regarding size and weight restrictions for airline passengers. Travelers using the new line of luggage can now carry more personal items in the luggage since the luggage itself is lighter. Samsonite is using a(n) ________ response to environmental forces.

Samsonite Luggage has developed a new line of luggage designed for business travelers who carry their bags and desire lighter weight luggage that complies with the airlines' guidelines regarding size and weight restrictions for airline passengers. Travelers using the new line of luggage can now carry more personal items in the luggage since the luggage itself is lighter. Samsonite is using a(n) ________ response to environmental forces.

Samsonite Luggage has developed a new line of luggage designed for business travelers who carry their bags and desire lighter weight luggage that complies with the airlines' guidelines regarding size and weight restrictions for airline passengers. Travelers using the new line of luggage can now carry more personal items in the luggage since the luggage itself is lighter. Samsonite is using a(n) ________ response to environmental forces.


a. reactive

b. proactive

c. variable

d. inactive


Answer: a. reactive


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