The airline industry pricing practices and the Spirit Airline strategy has many aggressive features in it? Describe Spirit's practices and different approaches that are used, like ala carte or auctions?
Spirit practices extreme good-value pricing, by which they charge extra for everything from a bottle of water to a pillow or blanket. They do not pride themselves on customer service but instead on the money they save customers. They also offer auction seating with no set prices on some flights
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Principles of Marketing
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