What are some of the reasons that carrying a weak product in decline can hurt the company and be very costly?
• Not only are they costly but they also can waste too much of management's time
• It often requires frequent price and inventory adjustments
• It requires, advertising and sales-force attention that might be better used to make "heathy" products more profitable
• Keeping weak products delays the search for replacements, creates a lopsided product mix, hurts current profits, and weakens the company's foothold on the future.