What are some of the reasons that carrying a weak product in decline can hurt the company and be very costly?
• Not only are they costly but they also can waste too much of management's time
• It often requires frequent price and inventory adjustments
• It requires, advertising and sales-force attention that might be better used to make "heathy" products more profitable
• Keeping weak products delays the search for replacements, creates a lopsided product mix, hurts current profits, and weakens the company's foothold on the future.
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Principles of Marketing
- Which of the following is a primary function of first-line managers:
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- Is it acceptable business practice to prepare a job resume without listing any references?
- Offering to provide additional information after a job interview is often the function of a(n)
- Before Clark's interview, he developed a list of questions to ask his potential employer. He wanted to know: Why is this job open? What are the benefits? What additional training will be required? Who will supervise my work? Which of the questions should Clark avoid asking?
- Which of the following is an appropriate response to the question on an employment application that asks the reason for leaving a previous job?
- Even when times are tough for Caitlin's business venture, she tends to remain positive- she looks at the glass as half full rather than half empty. What characteristic of entrepreneurship is Caitlin exhibiting?
- Which of the following is a source of career information that is available in most schools:
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- Which of the following is a true statement about developing self-understanding:
- If you have a problem and decide to "sleep on it," you're using the _____ method of problem solving.
- Which of the following is a benefit of putting your goals in writing
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- A good way to prevent accidents in the workplace is to
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