The failure of Cracker Jack cereal is an example of consumers' ________ dictating that the extensions were inappropriate for the brand.
A) brand knowledge
B) brand equity
C) brand stature
D) power grid
E) brand salience
Answer: A) brand knowledge
Marketing MCQ
Marketing Chapter 8
The failure of Cracker Jack cereal is an example of consumers' ________ dictating that the extensions were inappropriate for the brand.