Trader Joe's has a new Pricing Mix and marketing strategy that changes the nature of pricing decisions. How do they price? Good-Value pricing or value-added pricing?

Trader Joe's has a new Pricing Mix and marketing strategy that changes the nature of pricing decisions. How do they price? Good-Value pricing or value-added pricing?



Trader Joe's practices good-value pricing, as it cuts most amenities to the bare bones. Instead, it focuses on saving consumers money on higher quality products by cutting down on amenities like large parking spaces and lots of brand options.



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Principles of Marketing

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