Who within an organization should set price? Product Developers, Finance, Sale, Marketing?
Management must decide who within an organization. Depending on the industry, it might make more sense for a variety of positions to determine price. In large companies pricing is typically handled by divisional or product managers. In industrial markets, salespeople my be allowed to negotiate with customers within certain set price ranges. Even so, top management sets the pricing objective and policies, and it often approves the prices propose by lower level management or salespeople. Other companies have pricing departments which help set the price of products
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Principles of Marketing
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