How does a "value proposition" help the working relationship in a marketing exchange?
-Value Proposition: Mutual Understanding, Alignment of Goals
-Become a Part of the Ecosystem
-Differentiate from Competitors as Partner, Co-developer, Ally
-Maximizing Use of Products and Services, Development, R&D, Derivatives
-Customization of Offerings, Advertising
-Extending the Relationship, Being a Part of the Supply Chain (The VALUE CHAIN)
-Profitable by Reducing Expenses and Being Focused, Less Negotiations