How does a "value proposition" help the working relationship in a marketing exchange?
-Value Proposition: Mutual Understanding, Alignment of Goals
-Become a Part of the Ecosystem
-Differentiate from Competitors as Partner, Co-developer, Ally
-Maximizing Use of Products and Services, Development, R&D, Derivatives
-Customization of Offerings, Advertising
-Extending the Relationship, Being a Part of the Supply Chain (The VALUE CHAIN)
-Profitable by Reducing Expenses and Being Focused, Less Negotiations
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Principles of Marketing
- Which of the following is a primary function of first-line managers:
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- Which of the following is an appropriate response to the question on an employment application that asks the reason for leaving a previous job?
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- Which of the following is a benefit of putting your goals in writing
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- Which of the following is the address of a website that a business might obtain by conducting a search on the web: