How was GoPro successful when they redefined their products with experiences?
-GoPro knew its users don't just want to take videos, but lathery they want to tell stories and share emotions/moments in their lives.
-GoPro helps capture/share their lives' most meaningful experiences with others and celebrate them together
-created an emotional connection, which further leads to greater brand loyalty
-Created four essential steps to story telling: (1)Capture (2)Creation (3)Broadcast (4)Recognition
>Ex: Capture side: many attachments, camera types, product, etc. Creation side, GoPro offers customers free GoPro Studio software for professional quality. Broadcast side, users can share their content via FB, twitter, insta, etc. Recognition side, video can get likes, favorites, etc.
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Principles of Marketing
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