When selecting among possible product-market strategic plans:
a. The total profit approach tends to support plans that will be profitable in the short term even if longer-term profits would be higher with another plan
b. the total profit approach requires the estimate of sales, costs, and profits
c. you can only use the ROI approach to compare plans that require the same investment
d. All of the above is true
e. None of the above is true
Answer: b. the total profit approach requires the estimate of sales, costs, and profits