Which of the following are the three primary ways firms can achieve profits through managing customer relationships?
a. extending the length of relationships with customers, cutting organizational costs, and enhancing the profitability of new customers
b. implementing cost cutting measures, reacquiring "lost" customers, and gaining new customers
c. finding new customers, "firing" customers who are too expensive, and implementing cost cutting measures
d. keeping customers for a longer period of time, enhancing profitability of existing customers, and acquiring new customers
Answer: d. keeping customers for a longer period of time, enhancing profitability of existing customers, and acquiring new customers